Omnichannel Strategy
Social media will help keep our customers up to date on sales and events happening in our store as well as the latest trends and styles. This channel can also bring in new customers. As stated by CP Communications, “since social media is a two way interaction between the brand and the individual, retailers can quickly get an understanding of which of their products are favoured by buyers, what features of the brand customers identify with, and then relate to them” (How Retailers Can Use Social Media, 2018). By implementing social media in our omnichannel strategy, we will be able to connect with our customers and bring more traffic to our brick and mortar store and online platform. Our customers will also be able to make purchases through our social media page and then pick up in-store or have it delivered. In doing so, we are enhancing our customer’s overall seamless experience.
Our Social Media
We want to implement social media strategy because the median age in Fayetteville, NC is 30.7 (Fayetteville Demographics Profile, 2019), meaning these women are mostly millennials. Millennials are heavily influenced by their peers and very active on social media websites. “Millennial moms spend 4 hours more per week than the average mom spends on social networks. They spend an average of 17.4 hours per week on their social media networks” (Medium, 2013). Instead of using models, we would like to create a more personal touch by including the women of the Fort Bragg on our page. By doing this, our social media platforms will encourage our customers to engage in a community-based fashion journey. Our realistic styling suggestions that are both flattering and chic will set us apart (Perera, 2017).
