MERCHANDISE OVERVIEW
DESCRIPTION OF PRODUCTS
- Clothing & Shoes: Due to the dress code enforced on base, we will be offering clothing that is trendy yet conservative to our customers. We want to challenge young mothers to venture away from clothing that fails to express their sense of style by carrying neutral, timeless styles that are both professional and up to date with the latest trends.
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Bracelets: We will offer braided bracelets that are made out of old military uniforms and dog tags. Although some will be pre-made, our customers can bring uniforms for us to create personalized accessories as well.
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Tote Bags: Similar to our bracelets, we will carry bags made out of old uniforms that can either be designed entirely out of the uniform material or incorporated with other fabrics.
STORE ATMOSPHERE
Our brick and mortar store layout will feature:
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Two t-stands on either side of the store upon entering featuring outerwear
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Two flat lays on each side of the store featuring pants
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Four wall displays on each side of the store featuring blouses and t-shirts
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One jewelry stand near the register
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A shoe wall on both sides of the check out area on the back wall of the store
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Tote bags and bracelets available to purchase at the register with examples displayed in a glass register case
AESTHETIC
SIGNAGE
